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Are you interested in doing e-commerce business? In the COVID19 pandemic, online businesses multiplied their profits while retail businesses staggered like a tiger losing their fangs.
For those who are interested in getting into the e-commerce business, make sure to check out the following tips for success in designing web (web development) specifically for e-commerce.
A visually cluttered website and too much content on one page can make potential customers runoff before trying to browse your product.
Hence, it is important to consider a web design that is clean, simple, and easy to navigate, otherwise known as user-friendly websites.
In short, if you sell household cleaning products, your website must display these products, accompanied by an attractive image, and a brief, concise, and clear explanation.
Actually, it is not only eCommerce websites that must apply high-security standards. All websites should prioritize security. If you are creating an e-commerce website, where sales are supposed to be generated from an EC website, then you must pay full attention to security.
If you are unable to guarantee its security, potential customers will be afraid to make payments through your website. They will be afraid to enter credit or debit card data if they know there is an issue with security.
So, while you are in the web development stage, it’s best to tell your IT consultant to make sure your site is safe. Always use the HTTPS protocol instead of just HTTP.
After resolving security issues, you should also put web performance issues first. A good eCommerce web is the responsive one because users will access the web from a PC, smartphone, and/or tablet.
Make sure the website loads fast because a slow website can make visitors run away. Imagine you want to shop online but the website is taking a long time to load, of course, you will switch to another e-commerce that loads faster.
An eCommerce website contains a lot of images (users will need to see product photos before buying, aren’t they?). On the other hand, images are the main issues that cause the slow load. Therefore, it is important to consider the image issues to not interfere with the web performance.
SEO is an important point to the success of an eCommerce website. SEO stands for Search Engine Optimization, a good SEO will bring good indexing by Google, and eventually make the EC web to be on the top of the SERP.
For example, a user searches for ‘lace dress’. When a user types in the keyword “lace dress” in the search bar, Google will display the sites that are most relevant to the lace dress. If you happen to sell your dress, and your eCommerce website has good SEO, it’s not impossible that Google will display your website. That way, the chances of your website being visited by customers are much greater.
Those are the tips for success in developing a website for e-commerce. Are you interested in creating an e-commerce website? AsiaQuest Indonesia, as an IT consulting company in Jakarta, has years of experience in web development, including e-commerce. Contact AsiaQuest Indonesia for more information!
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