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The No.1 WEB development in Indonesia. AsiaQuest Indonesia will share news, events, and blog of WEB utilization in Indonesia. We post in English, Indonesia, and Japan.

NewsWednesday July 7th, 2021

Small — Medium Business Trend You Need…

Small and Medium businesses have their own trend and knowing the current hype will help you to expand the business. It will help you formulate the best strategies to aim at the customers’ needs. Take a look closer at the following matter to focus on the small-medium businesses that are predicted to be trending in 2021. 

(1) Local Going National

In the past, imported products dominated the Indonesian market. However, this situation is now slowly changing as the local brand is ready to take over the position. We can say the pandemic has played an important role in magnifying this phenomenon. People now are seeking local products as a form of support to the local businesses.

If you are a local business owner then you must never miss the current momentum where the society growing local brand pride. Make use of an e-commerce platform to sell your products. The e-commerce platform now prepares special categories for these local products. Sell your products on an e-commerce platform and promote them online.

(2) Sell Products Online

Online transactions are reported to increase significantly during the pandemic. Therefore, as a businessman, you must be responsive to this situation and start considering selling online.

Indonesia is home to some of the biggest and most active e-commerce such as Tokopedia, Shopee, Lazada, Bukalapak, etc where millions of SMEs joined the app to sell their products. If you’re not interested in any of the above e-commerce websites, you can try to create your own website to promote your business. 

There are a lot of IT companies available ready to become your partner in developing an e-commerce site. If you don’t know where to start, try us, AsiaQuest Indonesia, with years of experience in the IT industry.

(3) Eid al Fitr, a Momentum to Multiply Profit

There is a tendency that public consumptions are increasing double when it is close to Eid al Fitr. People spend their money on food, hampers, and clothes. Therefore, it is always a good idea to create a big campaign to promote a product at this very moment. 

However, this sudden increase in spending is due to the Religious Holiday Allowance (THR — Tunjangan Hari Raya) paid by the employer. THR is as big as one monthly salary so it is habitual that people spending is increase with the increase of money they received. If business owners can make use of this momentum very well, they can make a profit a lot more than the usual day.

All of these three points are known to be the most important SMEs trend in 2021 and if you can make use of them to formulate the best strategies for your business, you can reap profit a lot more than the ordinary day!


Girl photo created by tirachardz –

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