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Everyone who is struggling in the digital world such as website/web system development may have heard the SEO and SEM. SEO and SEM are the two things that digital/online business people must know.
SEO stands for Search Engine Optimization, which is a website optimization method that aims to get websites to obtain good traffic and rank on search engines. There are several types of search engines such as Google Search from Google, Bing from Microsoft, Safari from iOS, etc. However, currently, Google Search is the main search engine used by the majority of people in the world.
If you want to increase the number of website visitors, then you need to optimize the SEO of your site. When you sell products, for example, “IoT systems”, you need to create a page about the IoT system, then optimize the SEO. If the SEO is good, Google will bring up your site on the first page.
Good SEO will produce a good Google rank too.
If your site appears on the first page, it is most likely that users will click on your page. The more clicks the greater the traffic. In the end, big traffic also has the potential to increase sales than those who don’t, do you agree?
SEO includes two things, the On-Page SEO and Off-Page SEO, to find out more details about both, please read our review on Understanding On-Page and Off-Page SEO.
SEM stands for Search Engine Marketing. SEM is a form of marketing strategy by promoting a website to increase visibility.
In practice, SEM uses pay per click ads such as Google Ads, YouTube Ads, etc. To be able to use the PPC ads service, there are costs to be paid. And if you want your page to continue appearing on Google Search, make sure you have enough budget to pay for the costs.
Examples of SEM practices are as follows
Paid ads on Google Ads
Paid Ads on Facebook Platform
Another advantage of SEM is that you can set a target audience based on age, location, and many other parameters. Setting the target audience right will help to place a more targeted promotional campaign to generate even greater sales.
SEM tends to give faster results so it is best for a temporary campaign. Unlike SEO, which takes longer to crawl up the Google page rank and get thousands of traffic.
It is not that SEM is better than SEO. Again, the use of both is dependent on needs. SEM is not very good at raising brand awareness, it is more suitable for specific campaigns in a short period of time, for example selling special winter jackets which have a period of time during winter only.
And then, the cost of subscribing to PPC ads will also increase if you constantly rely on SEM. Therefore, to increase brand awareness you need to rely on SEO instead of SEM. SEO is free of charge, and organic traffic is sometimes preferred.
From now on, you may want to invest in quality and useful content. Quality content combined with good SEO is the ‘fuel’ for the site to crawl up the ranks on Google.
When you get good traffic and Google rank, you can insert banners or backlinks to reap sales in the future. The advantage is that investing in quality content does not cost money because you don’t have to pay subscription fees like in the PPC Ads SEM.
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