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How to Increase Sales with the Help of Digital Technology

Blog Thursday June 3rd, 2021


How to Increase Sales with the Help of Digital Technology

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The COVID19 pandemic has indeed choked up most businesses, but that is not a reason to just stop right there. In difficult times like today, brilliant innovation is needed if they wish to survive and continue to grow.

Businesses are experiencing a sudden drop in turnover during the COVID19 pandemic, which has indeed been a major blow to businesses. To be able to address this issue, it is time for businesses to adapt to digital technology that is known to grow rapidly over the recent years.

There are many digital technologies that can be used to help increase sales turnover, for example, websites, mobile applications, social media, and marketplaces (e-commerce). If businesses can make use of these technologies, it is not impossible for their business to rise again.

Bitlabs Academy, as stated in Suara.com, has summarized at least 4 tips to increase sales turnover, especially for MSME businesses. Check out the detailed explanation below:

Research Product Trends

Before starting anything, as a businessman, you must know whether the product you want to sell is good enough. It’s a good idea to start your research to find out what products that people are looking for. It will be in vain if you launch a product that turns out to have no market, it won’t sell at all.

The right product with the right sales price planning will give you abundant benefits without fear of losing promotional costs.

Take advantage of the Marketplace

After you are sure that the product you are going to sell is a product that is in high demand in the market, now is the time for you to maximize your selling place. Nowadays, there are many places to sell online, one of which and the easiest way is to open an online store in the marketplace.

What are the marketplaces available? You can choose Tokopedia, Shopee, JDID, Lazada, Bukalapak, and many others. You can open an online store in more than one marketplace to reach more buyers.

When selling products on the marketplace, maximize your efforts by providing the best and credible product photos, clear and straightforward descriptions, and attractive promotions program.

Use Social Media to Promote

Social media is commonly used for various things, from voicing opinions, discussing with group friends, promoting products, or even selling directly. 

However, what is the most popular use of social media today? Currently, social media such as Facebook, Instagram, and Twitter are the most crowded social networking system. If your product is promoted on social media, users will find it easy to reach the product.

Website

Creating a website can support the success of your business. The product you are selling must be easy to find on the internet and try to keep the product information complete. For that, creating a website is something that is necessary.

Make the website as attractive as possible, put a detailed and informative product description. Don’t forget to put up high-quality product photos, you can even add videos so that visitors are more confident and interested in buying.

If you want your website to be easily found on the first page of Google, then you have to carry out an SEO approach. SEO (Search Engine Optimization) is the step for optimizing a website to be ranked by Google and by itself generating satisfying traffic and engagement. If traffic and engagement are good, it will increase the turnover as well.

You can hire SEO agencies from trusted companies to increase traffic and engagement. Sometimes, IT consulting companies that create websites also offer SEO services as well! Please also read our review about The Benefits of SEO Services for Businesses.

AsiaQuest Indonesia, apart from offering website, web systems, and mobile applications development, also offers SEO and digital marketing services. Contact AsiaQuest Indonesia for detailed information.

Reference: www.suara.com

Photo by Frank Busch on Unsplash

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